Hello Anchorage, Alasaka! Hello Lima, Peru! Hello Lappeenranta, Finland! Hello there…
I’ve been waiting to receive an invitation to join Measure Map, ever since I heard about the service through Matt Mullenweg’s weblog, and read more about it on Jeffrey Veen’s weblog. It’s an intriguing service and I wanted to try it out, so I gave them my email address and waited. And waited. And waited. It’s been about six weeks so far. I received an email a couple of weeks ago that said, essentially, “Don’t forget about us, we’re going live real soon now.” They say they’re sending out invitations, but I guess I’m not at the top of their list. Thanks a million, guys.
While I was waiting, though, a funny thing happened: Google announced its new service called Google Analytics. Measure Map and Google Analytics are both services designed to let you track who visits your web site, how long they stay on your web site, how often they come back, and that kind of thing. Google Analytics is designed with web-based businesses in mind, and has tools like Goals to help businesses measure how many people go to their “Checkout” page, for example. I can’t say how Measure Map is oriented, because all I’ve seen of their site is a few pretty pictures.
Seeing how Google Analytics is available now, whereas I am still waiting for my invitation to join Measure Maps, I plugged my site into Google Analytics instead. I got my site hooked up on Monday, but it took a couple of days for them to show me any data. I imagine they’re seeing a huge initial load of people like me, just getting started with the service. This morning the data started to show up, and I learned some fascinating things…
I have discovered that 91.75% of the visitors to my site are first-time visitors, that 17.5% of my visitors come to the site via bookmarks, and that 26.8% of my visitors are referred by Google searches. I’ve learned that the vast majority of my visitors are from the United States or the United Kingdom, that I have many visitors from Asia, and South America, but that no one in Africa or Australia has yet to discover my site. I have also learned that I have more visits from Sheboygan than any other place on the planet. (Hi, Sue!)
Of course, those statistics cover only two days of data. Hopefully, as the weeks an months draw out, someone in Sydney or Cairo will pay me a visit and I can claim six of the seven continents.
For example Google Analytics can report whether you have the Flash plugin installed and what version of Flash you’re using. It can report whether you have a Java enabled. It can report the size of your screen, and whether you have 8-bit, 16-bit, or 24-bit color. It can report whether you’re visiting over a dialup connection, a broadband connection, or a corporate connection – which would presumably include T1, T3, and the like. These kinds of data just aren’t known to the web server, and so Google Analytics is able to show data that you just can’t discover by analyzing your server’s log.
I’ve just scratched the surface of what you can learn, and the kinds of things you can do with Google Analytics. This is powerful analysis, and the best part is that for most of us, it’s free. Once again, Google is disrupting the status quo. I bet those guys at Measure Maps are kicking themselves for not getting their service released sooner. By the time they get around to sending me an invitation, if they ever do, I may not even care.
(Correction: Statistics gathered at a site’s web server could be used to figure out what type of connection the user has by examining the user’s IP address, which is known to the server. The IP address also determines what service provide the visitor is using, and the user’s physical location.)